TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online content provid